BILLIARDS CAVICCHI AT “
I SALONI 2017” - MILAN
Wb1 Design by Arch. Perusko
the 2017 edition of the “I SALONI” in Milan,
at stand G37 in Hall 2, Cavicchi manufacturer of luxury billiards
presented and proposed to operators, buyers and Italian and international press
a new world preview.
1938 Billiards Cavicchi designs exclusive items always with an eye toward the
future and surpassing every limit in quality, design, innovation and attention
to detail. From the company's DNA and the creative drive of Architect Perusko
was born Sinfonia wb1, an exclusive item characterized by fluid and organic design, result of a process which
combined creativity and design. Symphony is not only a Billiard but a real
sensory experience that brings us to "feel" the nature, design,
technology and art concentrated in one product whose uniqueness led him to
become an icon.
wb1 will be identified by those looking for excellence and exclusivity, as a
work of high prestige and artistic value, an object of desire, a "status
Symbol" of limited edition that
represents perfectly the Luxury Italian Style. To give shape to the new concept,
the result of a delicate and skilful craft products of great quality, was
chosen the solid wood, simple but refined natural element, the maximum
expression of the magical creations of nature.
Cavicchi «The prestigious history of our company is a long road paved with work
and effort, which over the years has accompanied the Cavicchi family to grow
exponentially collecting rewards and success, affirming initially its leadership in the Italian market, and
then see their brand recognized around the world as a synonym of excellence
billiard Made in Italy. Founded in 1938 through the work of Ugo Cavicchi, man
with great intuition, the billiard Cavicchi began its business. Today all the
experience accumulated over many years has been exploited by the "Center
of studies and projects" of Cavicchi Billiards that, under my leadership,
has had a new and definitive impulse: a new range of Exclusive and design
billiards, conceived and designed for be placed in private settings such as
items of furniture with an absolutely exclusive character without neglecting
the quality of the game performance that distinguishes all Cavicchi’s World
Champions billiards » - Architect Giancarlo Cavicchi, general director.
design harmonic forms we have to enter into matter, capture its spirit, respect
its history and transforming its appearance while keeping the substance intact.
This was the path that, aiming to excellence and perfection, has created
Sinfonia, an object that speaks of himself in the world of luxury where design
becomes art. All that is seemingly simple and refined, aims to beauty and is
the result of a delicate and skilful craft products so let's not stop at the
surface ... The design can help us, the art can surprise us» - Architect Diego
Perusko Designer and Art director.
everyone can play with an art work ... If you can not have it, you deserve it
...» - are some of the slogans of the new campaign Billiards Cavicchi, created
by one of the most quoted international agencies belonging to the network of
professionals of Studio Chopinet whose creative
are authors of numerous world-class advertising formats. «After a series
of meetings with the company and many overseas videoconference briefing with
creative people in our network, we were able to find the right way to go
according to customer needs, guided by some keywords including: artwork -
luxury / exclusivity – game»
Sandra A. Arizabalo Chopinet - Studio Chopinet owner
"THE SENSE OF THE ART
Sinfonia billiard is made entirely of solid exotic
Bubinga wood selected among the best wood in the world with
prolonged natural seasoning at the fully stocked and historical woods deposit
of Cavicchi billiard.
Particularly the essence used for the organic design, for the first time in the
world for an artistic billiard vaunt a half
century of conservation and a used volume of 5,36 MC.
Boubinga wood completely natural seasoned for over an half century in the historic Cavicchi deposits.
Source of an accurate research and attention from Cavicchi billiard also for
the massive wood treatment used
generating a special " fossil " finish, that combined with
multiple and rigorous passages of
natural wax , helped to emphasize this unique and exclusive billiard in the